The work
Every piece here shows a decision, not just an edit. Client type, the ask, the call I made, and what came of it.
Cospire · Education startup
A full content engine for Cospire’s YouTube
Script to thumbnail — one person owning the channel’s output.
Retention · sample data
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02
KK Create · Spec re-imagination
Re-crafting a KK Create short — before and after
The same footage, re-crafted with research and AI-generated coverage.
Retention · sample data
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03
Own channel · 2020
8M views before it was an industry — Capturing Shorts
8M+ views · 12k subscribers — repurposing expertise into shorts, in 2020.
Retention · sample data
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04
Cospire · Education startup
Rescuing a vlog from unusable footage
Bad footage in, good video out — problem-solving in the edit.
Retention · sample data
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05
Vaseline via Laxmi · Brand reel
A Vaseline reel with Laxmi — brand work that performed
Brand-name proof: a Vaseline reel cut for retention, not just polish.
Retention · sample data
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06
Own channel · AI education shorts
Teaching AI with AI — my own shorts
AI-native fluency, demonstrated: shorts about AI, made with AI in the pipeline.
Retention · sample data
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07
Cospire · Education startup
Thumbnails as a craft — the Cospire set
A full thumbnail system: designed, consistent, recognizable.
Retention · sample data
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08
Kesh Art · Short-form
Craft under constraint — the Kesh Art short
One tool, no crutches: a Premiere-only cut that still moves.
Retention · sample data
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