Case studies, not montages.

Case studies, not montages.

Case studies, not montages.

Case studies, not montages.

Every piece here shows a decision, not just an edit. Client type, the ask, the call I made, and what came of it.

01

01

01

Cospire · Education startup

A full content engine for Cospire’s YouTube

Script to thumbnail. One person owning the channel’s output.

Retention · sample data

Retention · sample data

Read the study →

Read the study →

02

02

KK Create · Spec re-imagination

Re-crafting a KK Create short: before and after

The same footage, re-crafted with research and AI-generated coverage.

Retention · sample data

Retention · sample data

Read the study →

Read the study →

03

03

Own channel · 2020

8M views before it was an industry: Capturing Shorts

8M+ views · 12k subscribers. Repurposing expertise into shorts, in 2020.

Retention · sample data

Retention · sample data

Read the study →

Read the study →

04

04

Cospire · Education startup

Rescuing a vlog from unusable footage

Bad footage in, good video out. Problem-solving in the edit.

Retention · sample data

Retention · sample data

Read the study →

Read the study →

05

05

Vaseline via Laxmi · Brand reel

A Vaseline reel with Laxmi: brand work that performed

Brand-name proof: a Vaseline reel cut for retention, not just polish.

Retention · sample data

Retention · sample data

Read the study →

Read the study →

06

06

Own channel · AI education shorts

Teaching AI with AI: my own shorts

AI-native fluency, demonstrated: shorts about AI, made with AI in the pipeline.

Retention · sample data

Retention · sample data

Read the study →

Read the study →

07

07

Kesh Art · Short-form

Craft under constraint: the Kesh Art short

One tool, no crutches: a Premiere-only cut that still moves.

Retention · sample data

Retention · sample data

Read the study →

Read the study →