Own channel · 2020
8M views before it was an industry: Capturing Shorts
Strategy · Selection · Edit · Packaging
Video coming to this spot · the Vimeo embed drops in here.
The context
In 2020 I took Jordan Peterson lectures and packaged them into shorts. Eight million views and 12,000 subscribers later, I had learned the entire loop: what earns attention, what holds it, and what makes someone subscribe.
The ask
My own channel. The ask was mine: prove that expertise, well-packaged, compounds.
The key decision
Pick moments that complete a thought. The clips that ran weren’t the loudest; they were the ones that resolved. That rule still runs everything I cut.
The outcome
8M+ views, 12k subscribers, and the platform instincts I’ve been refining since. Dated honestly: this was 2020. The mechanics have evolved, the fundamentals haven’t.
